Jacob Jensen Design

Ever since the golden age of Danish design in the 1950s, Jacob Jensen Design has created iconic products in a timeless Scandinavian design and a unique graphic style that has resulted in a number of strong collaborations. The design company is known for creating minimalist design with clean lines, assured style and exclusive uniqueness.


With Norm’s minimalist design and clean lines, the design team has created a modern cutlery where ergonomics and balance unite in aesthetic harmony. The expression created by the rounded geometries and almost architectural contours elevates the table setting. Norm cutlery has immediate visual appeal and feels like a natural extension of the hand. Norm received the international Red Dot design award in 2022 in the Product Design category.